A sustainable business model for ports

Business model canvas

Would it be possible to capture a port’s value proposition in a business model canvas, if we tweak the traditional canvas and place it into a port business context?

A superstory is the narrative that can engage all stakeholders to take on the journey towards an almost impossible ambition

From the outside in

From the inside out

Focus on impact as a way to bring value to society

View on port-city of Rotterdam; photo by Maurice Jansen ©

Two sides of the same coin

Communication and cooperation are actually two sides of the same coin



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